Browse: Home / Obesity / If you want to eat pizza while dieting, don’t be unfaithful

Menu

Skip to content
  • About
  • Better Body Chemistry School
  • Book a health conversation
  • Speaking query
  • The “Big” Spoons
Header image

BBC

Small things can make a big difference to your health

advertisement

Menu

Skip to content
  • Home
  • Free Resources
    • 31 days to Better Body Chemistry
    • Willpower Report
    • Weight loss e-course
    • The ups and downs of insulin resistance
    • Candy Floss Boards
    • Weight tracker
  • Library
  • Shop
  • Baobab Adventures
  • Lucky dip
  • Buy me a coffee
  • Video gallery
  • Contact

If you want to eat pizza while dieting, don’t be unfaithful

Posted by Dr Sandy on in Obesity | 593 Views | Leave a response

Click to listen to the audio…

You can eat pizza while on diet, as long as you’re faithful

brain not able to count the calories in a pizza

The actual calories in the pizza aren’t causing the trouble, it’s the fact that your brain doesn’t have a clue, how many calories are in THAT PIZZA

You’re hungry……………

So you pop into the cafeteria for a bite to eat.

How hungry you are, will influence your choice. You will way up the options and select a food item, that will taste good, be within your budget and HIT THE SPOT.

How do you know it will HIT THE SPOT ?

Because you learned it.

Learning to HIT THE SPOT

You’ve had this or a similar item before, when you were hungry and when you were done, you were satisfied.

Your brain has worked out, three quarters of a Pepperoni pizza HITS THE SPOT.

So………….

When you’re hungry and need a bite to eat, you don’t have to think about it, you know, if you buy the pizza, eat three quarters of it, your hunger will be taken care of.

Somewhere in the filing cabinet of your brain, the calorie count of pizza has been stored away.

Your brain is so……………….. SMART.

Thinking is overrated

It doesn’t waste time and energy analyzing “what’s for dinner”, this energy conservation step, allows you to focus your attention on far more important things.

Like being NICE.

Except………….

You’re a high flyer, you’re going places, meeting new people – you don’t always buy your pizza from the same place.

So what ?

Pizza on the go

Pizza is a pizza, right ?

Not exactly.

When researchers, in Bristol went looking for a Pepperoni pizza, to HIT THE SPOT, they found there were 71 different Peperonni pizzas on offer, in the city.  When they analyzed the calorie count of all the regular sized pizzas, they found a staggering difference in the amount of calories.

pizza calorie counts

The “diet” pizzas, checked in at 501 kcal/pizza, while the delux models, clocked in at 1909 kcal/pizza. That’s a 1408 kcal difference.

Mmm……

Your brain’s entry for pizza calorie count could be a little lot off.

The calorie count of your pizza is…

Since your pizza eating is not a highly intellectual process, this incorrect assumption, can be problematic. If your brain things it’s getting 950 kcal, because that’s what it’s got on the books, but you’re eating a 1909 kcal/pizza. You’re getting twice as many calories.

And those extra calories, have got to go somewhere.

Like your hips.

The pizza problem

Is not just a theoretical conundrum, it plays out in the real world. This is what the group of researchers from the University of Bristol, discovered when they invited 66 “hungry Bristolites” to their pizza parlour.

Invitees visited the parlour on two separate occasions, 1 week apart.

On one occasion, pizza was served first, followed by additional snacks, on the other occasion, they just got the snacks.

The pizza that was served, was an average pizza, the calorie count being 1208/kcal.

How was your pizza ?

When the pizza was served, the team quizzed the participants………….to discover

  • If they thought the pizza would HIT THE SPOT.
  • If the pizza, had HIT THE SPOT.

Then, they counted up, exactly how much snacking had taken place, to see whether the pizza had indeed HIT THE SPOT.

And……….

Confused brains

confused brain trying to count pizza calories

Many brains got seriously CONFUSED.

The number of “calories” it took to be FULL, varied when the pizza was on the plate.

Suggesting, calorie counting by the brain, had been skipped and the pizza playbook was being used.  Oh dear !

Eating pizza dangerous business

Your pizza habit, might be behind your weight troubles….

Not because the pizza is a high calorie meal, but because your brain hasn’t got a clue, how many calories are coming.

confused brain calculating calories in a slice of pizzaSo it errs on the side of too little.

After all, you don’t want to DO LUNCH and still be hungry.

So what should you do ?

Pizza not forbidden

Ditch the pizza ?

Not necessarily……. although you might want to consider eating the “diet” versions of pizza, rather than the deluxe version.   Is the extra 1408 kcal, that much tastier ?

I know, the answer to that is debatable….

When pizza is on the menu

Remove the uncertainty….

choosing pizza from the menuPick one type of pepperoni pizza and STICK WITH IT.

Your brain will do, what it’s really good at….it will LEARN the calorie count of that pizza. So that every time you have pizza, IT KNOWS exactly what to expect. And behaves appropriately.

The pizza principle

This principle doesn’t just apply to junk food, there is an enormous variability in the calorie counts of many products, if you’re weight watching, you’re probably better off, being BRAND LOYAL.

The more familiar your brain is with a brand, the more likely it will get the calorie count “right” and thus, protect you from overfeeding.

So Many Brands and Varieties to Choose from: Does This Compromise the Control of Food Intake in Humans? PLOS ONE (2015) 10 (4): e0125869. Charlotte A. Hardman, Danielle Ferriday, Lesley Kyle, Peter J. Rogers, Jeffrey M. Brunstrom.

Further reading

the sandwich fashion showVariety is the spice that drives obesity

The “I am full message” is easily overridden by the sensory regions of the brain  so the option to eat a variety of foods leads to more food being eaten.

dancing cocktail tomatoeEating boring food when you’re bored is pointless

When you’re bored, you have NO PURPOSE. To feel more meaningful you need to FEEL something. Make what you eat FUN……

thinking about ice cream

Stop exercising to lose weight

Exercising is designed to create a calorie deficit, which should mean stored calories get used and whalla……….. thinness – but this often doesn’t happen

 

This is one of the 31 tips & strategies, in our free, zero-to-one weight loss course, for more tips & strategies enrol NOW….
enrol is zero to one course

Posted in Obesity | Tagged brain, brand loyalty, calorie count, dieting, hungry, meal size, pepperonni pizza, pizza

Sugar gremlins are REAL

Connect with us

facebook you tube pinterest 40 Linkedin

Instagram

betterbodychemistry
@betterbodychemistry
Follow
🧠 What exactly is Q10… and why is it always mentioned with statins?

It’s safe.
It’s popular.
But it’s still misunderstood.

This short is your quick intro to a molecule that gets a lot of attention — especially if you’re taking a statin.

🎥 Want the full story on statins, muscle loss & Q10?
👉 Watch the video — link in bio

🔬 Follow @betterbodychemistry for bite-sized science that actually makes sense.

#coenzymeQ10 #Q10supplement #ubiquinone 
#statins #musclehealth #cholesterollowering 
#mitochondria #metabolichealth #betterbodychemistry 
#healthscience #scienceexplained #insulinresistance
betterbodychemistry
betterbodychemistry
•
Follow
🧠 What exactly is Q10… and why is it always mentioned with statins? It’s safe. It’s popular. But it’s still misunderstood. This short is your quick intro to a molecule that gets a lot of attention — especially if you’re taking a statin. 🎥 Want the full story on statins, muscle loss & Q10? 👉 Watch the video — link in bio 🔬 Follow @betterbodychemistry for bite-sized science that actually makes sense. #coenzymeQ10 #Q10supplement #ubiquinone #statins #musclehealth #cholesterollowering #mitochondria #metabolichealth #betterbodychemistry #healthscience #scienceexplained #insulinresistance
3 days ago
View on Instagram |
1/9
A health “nut” (classified as a lean mass hyper-responder) dropped his cholesterol by adding 12 Oreos a day to his keto diet.

Sounds delicious, right? 

But if you’re insulin resistant, this cookie hack could backfire.

🍪 Curious about how it actually worked? I break it down in this short.

And if you want more quirky science stories that help you understand your metabolism — 💌 I send them out via email. Link in bio to join.

#oreoexperiment #insulinresistance #cholesterolfix #ldlcholesterol #lowcarblife #metabolicsyndrome #healthcurious #betterbodychemistry 
#LMHR #leanmusclehyperresponder
betterbodychemistry
betterbodychemistry
•
Follow
A health “nut” (classified as a lean mass hyper-responder) dropped his cholesterol by adding 12 Oreos a day to his keto diet. Sounds delicious, right? But if you’re insulin resistant, this cookie hack could backfire. 🍪 Curious about how it actually worked? I break it down in this short. And if you want more quirky science stories that help you understand your metabolism — 💌 I send them out via email. Link in bio to join. #oreoexperiment #insulinresistance #cholesterolfix #ldlcholesterol #lowcarblife #metabolicsyndrome #healthcurious #betterbodychemistry #LMHR #leanmusclehyperresponder
2 weeks ago
View on Instagram |
2/9
Ever wonder why your LDL spikes on keto?

It’s not the bacon. 🥓
It’s your liver — working overtime to fuel your body.

On keto, your cells switch from burning sugar to burning fat.
Your liver responds by sending out VLDL particles — packed with fat.
Once the fat is dropped off, what’s left becomes LDL.

⚠️ And that’s what shows up on blood work.
😱 Cue panic.

But if your liver is healthy, those LDLs are just passing through.
If not? They hang around. That’s when trouble starts.

🎥 Watch to understand the science behind rising LDL on keto — and why context matters.

#KetoScience #LMHR #LeanMassHyperResponder #LDLcholesterol #LowCarbLife #BetterBodyChemistry #MetabolicHealth #RootCause
betterbodychemistry
betterbodychemistry
•
Follow
Ever wonder why your LDL spikes on keto? It’s not the bacon. 🥓 It’s your liver — working overtime to fuel your body. On keto, your cells switch from burning sugar to burning fat. Your liver responds by sending out VLDL particles — packed with fat. Once the fat is dropped off, what’s left becomes LDL. ⚠️ And that’s what shows up on blood work. 😱 Cue panic. But if your liver is healthy, those LDLs are just passing through. If not? They hang around. That’s when trouble starts. 🎥 Watch to understand the science behind rising LDL on keto — and why context matters. #KetoScience #LMHR #LeanMassHyperResponder #LDLcholesterol #LowCarbLife #BetterBodyChemistry #MetabolicHealth #RootCause
4 weeks ago
View on Instagram |
3/9
Is your LDL sky-high… but everything else looks great?

If you’re lean, athletic, and insulin sensitive — you might be what researchers are calling a Lean Mass Hyper-Responder (LMHR).

In this reel, I unpack new research comparing LMHRs to everyday folks. The LDL in LMHRs is often >190 mg/dL — a number that would alarm most doctors — but their CAC scores suggest their hearts are doing just fine.

The takeaway?
LDL might be loud, but it’s not always telling the truth.
The full picture matters.

🎬 This is Part 2 in my LMHR cholesterol series. Follow so you don’t miss Part 3, where we dive into the Lipid Energy Model — a theory that may explain what’s going on in LMHRs (and maybe in you too)

#LDL #Cholesterol #LMHR #InsulinResistance #CACscore #HeartHealth #LipidEnergyModel #BetterBodyChemistry #MetabolicHealth #TyGIndex #HealthEducation #LowCarbScience
betterbodychemistry
betterbodychemistry
•
Follow
Is your LDL sky-high… but everything else looks great? If you’re lean, athletic, and insulin sensitive — you might be what researchers are calling a Lean Mass Hyper-Responder (LMHR). In this reel, I unpack new research comparing LMHRs to everyday folks. The LDL in LMHRs is often >190 mg/dL — a number that would alarm most doctors — but their CAC scores suggest their hearts are doing just fine. The takeaway? LDL might be loud, but it’s not always telling the truth. The full picture matters. 🎬 This is Part 2 in my LMHR cholesterol series. Follow so you don’t miss Part 3, where we dive into the Lipid Energy Model — a theory that may explain what’s going on in LMHRs (and maybe in you too) #LDL #Cholesterol #LMHR #InsulinResistance #CACscore #HeartHealth #LipidEnergyModel #BetterBodyChemistry #MetabolicHealth #TyGIndex #HealthEducation #LowCarbScience
1 month ago
View on Instagram |
4/9
Your numbers say danger zone — but your body says everything’s fine.
You might be an LMHR.

🎥 This is part 1 of a bigger story. Follow for what happens next.

#LDL #Cholesterol #LowCarbLife #MetabolicHealth #InsulinResistance 
#HeartHealth #KetoProblems #HealthExplained #BodyChemistry #BetterBodyChemistry 
#HealthTips #WellnessJourney #Biohacking #FunctionalMedicine #KnowYourNumbers
betterbodychemistry
betterbodychemistry
•
Follow
Your numbers say danger zone — but your body says everything’s fine. You might be an LMHR. 🎥 This is part 1 of a bigger story. Follow for what happens next. #LDL #Cholesterol #LowCarbLife #MetabolicHealth #InsulinResistance #HeartHealth #KetoProblems #HealthExplained #BodyChemistry #BetterBodyChemistry #HealthTips #WellnessJourney #Biohacking #FunctionalMedicine #KnowYourNumbers
1 month ago
View on Instagram |
5/9
🎯 One number.

One test you’ve probably never had… even though the data is already in your blood work.

It’s called the TyG Index—and it’s one of the best ways to see if insulin resistance is quietly messing with your metabolism.

🔍 My Metabolic Check makes it easy to calculate, understand, and use this number—and right now, you can get it FREE inside the Next Level Life Bundle.

💡You don’t need to figure everything out today.
But you do need to grab access before the bundle closes.

🕛 Deadline: Tonight at midnight (March 27)
🎁 100+ personal development tools
💻 Yours forever—if you sign up in time.

🔗 Link in bio

#NextLevelLifeBundle #MetabolicCheck #TyGIndex #InsulinResistance #MetabolicHealth #BloodSugarBalance #FreeHealthTools #HealthResources #ScienceBasedHealth #KnowYourNumbers #SugarCrashFix #EnergySupport #FreebieAlert #BetterBodyChemistry #DeadlineAlert
betterbodychemistry
betterbodychemistry
•
Follow
🎯 One number. One test you’ve probably never had… even though the data is already in your blood work. It’s called the TyG Index—and it’s one of the best ways to see if insulin resistance is quietly messing with your metabolism. 🔍 My Metabolic Check makes it easy to calculate, understand, and use this number—and right now, you can get it FREE inside the Next Level Life Bundle. 💡You don’t need to figure everything out today. But you do need to grab access before the bundle closes. 🕛 Deadline: Tonight at midnight (March 27) 🎁 100+ personal development tools 💻 Yours forever—if you sign up in time. 🔗 Link in bio #NextLevelLifeBundle #MetabolicCheck #TyGIndex #InsulinResistance #MetabolicHealth #BloodSugarBalance #FreeHealthTools #HealthResources #ScienceBasedHealth #KnowYourNumbers #SugarCrashFix #EnergySupport #FreebieAlert #BetterBodyChemistry #DeadlineAlert
2 months ago
View on Instagram |
6/9
It’s not Tai Chi... 🥋
It’s the TyG Index that brings balance to your metabolism.

🐾 If you’re wondering whether insulin resistance might be behind your sugar crashes, stubborn weight, or low energy—there’s a number that can help.

🧪 It’s based on ordinary blood work.
📊 It’s called the TyG Index.
💻 And you can calculate it yourself using my Metabolic Check tool—available now for FREE in the Next Level Life Bundle.

But hurry...
⏳ The bundle closes tomorrow at midnight (March 27)!
🔗 Link in bio

#TyGIndex #MetabolicCheck #InsulinResistance #NextLevelLifeBundle #BloodSugarBalance #FreeHealthTool #MetabolicHealth #KnowYourNumbers #BetterBodyChemistry #ScienceBasedHealth #EnergyFix #HealthTools #BundleCountdown
betterbodychemistry
betterbodychemistry
•
Follow
It’s not Tai Chi... 🥋 It’s the TyG Index that brings balance to your metabolism. 🐾 If you’re wondering whether insulin resistance might be behind your sugar crashes, stubborn weight, or low energy—there’s a number that can help. 🧪 It’s based on ordinary blood work. 📊 It’s called the TyG Index. 💻 And you can calculate it yourself using my Metabolic Check tool—available now for FREE in the Next Level Life Bundle. But hurry... ⏳ The bundle closes tomorrow at midnight (March 27)! 🔗 Link in bio #TyGIndex #MetabolicCheck #InsulinResistance #NextLevelLifeBundle #BloodSugarBalance #FreeHealthTool #MetabolicHealth #KnowYourNumbers #BetterBodyChemistry #ScienceBasedHealth #EnergyFix #HealthTools #BundleCountdown
2 months ago
View on Instagram |
7/9
🩸 Did your metabolism ace the test?

There’s a surprising number hiding in your standard blood work…

It’s called the TyG Index, and it could be your first clue that insulin resistance is quietly messing with your energy, weight, or sugar levels.

🎯 Want to know your number?

Metabolic Check is my contribution to the [Next Level Life Bundle]—and right now, you can grab it for FREE (along with 100+ other personal growth resources).

But don’t wait—
🕛 Bundle closes Thursday at midnight (March 27).
🔗 Link in bio!
betterbodychemistry
betterbodychemistry
•
Follow
🩸 Did your metabolism ace the test? There’s a surprising number hiding in your standard blood work… It’s called the TyG Index, and it could be your first clue that insulin resistance is quietly messing with your energy, weight, or sugar levels. 🎯 Want to know your number? Metabolic Check is my contribution to the [Next Level Life Bundle]—and right now, you can grab it for FREE (along with 100+ other personal growth resources). But don’t wait— 🕛 Bundle closes Thursday at midnight (March 27). 🔗 Link in bio!
2 months ago
View on Instagram |
8/9
🚨 It’s LIVE!
The Next Level Life Bundle just dropped—and it’s bursting with 100+ free resources to help you feel better, think clearer, and actually make progress on the things that matter.

🧠 My contribution?
Metabolic Check
A quick, science-backed tool to help you figure out if insulin resistance might be messing with your energy, weight, or sugar levels.
No fluff. No guessing. Just numbers you can use.

✨ And that’s just ONE of the incredible resources inside.
The bundle is only available until March 27—and yes, it’s completely free.

📥 Grab your copy now — link in bio.

#NextLevelLifeBundle #MetabolicCheck #InsulinResistance #BloodSugarBalance #FreebieAlert #BetterBodyChemistry #FreeResources #HealthGoals #ScienceBased #BundleLaunch #WomenInScience #MindBodyHealth #EnergySupport #Type2Diabetes #MetabolicHealth
betterbodychemistry
betterbodychemistry
•
Follow
🚨 It’s LIVE! The Next Level Life Bundle just dropped—and it’s bursting with 100+ free resources to help you feel better, think clearer, and actually make progress on the things that matter. 🧠 My contribution? Metabolic Check A quick, science-backed tool to help you figure out if insulin resistance might be messing with your energy, weight, or sugar levels. No fluff. No guessing. Just numbers you can use. ✨ And that’s just ONE of the incredible resources inside. The bundle is only available until March 27—and yes, it’s completely free. 📥 Grab your copy now — link in bio. #NextLevelLifeBundle #MetabolicCheck #InsulinResistance #BloodSugarBalance #FreebieAlert #BetterBodyChemistry #FreeResources #HealthGoals #ScienceBased #BundleLaunch #WomenInScience #MindBodyHealth #EnergySupport #Type2Diabetes #MetabolicHealth
2 months ago
View on Instagram |
9/9
View on Instagram
willpower report
  • Popular
  • Featured
  • Recent
  • asprosin the sugar plum fairy

    Why sugar levels are high despite NOT eating

    22922 views / Posted
  • oatmeal breakfast being beaten by egg

    Which is a better breakfast, egg or oatmeal ?

    22701 views / Posted
  • poop getting stuck

    The fix for constipation is to go on a low fibre diet

    22266 views / Posted
  • chewing gum relieving postoperative ileus

    A stick of chewing gum gets the gut going after surgery

    16976 views / Posted
  • carbonated water bubbles fill you up

    Fizzing up the water flattens your appetite

    15848 views / Posted
  • sun extracting cholesterol

    Make sure you have your “annual” check-up in the summer time

    / Dr Sandy
  • sending your kid to bootcamp won't stop childhood obesity

    Moving more won’t stop your kid from getting fat

    / Dr Sandy
  • cholesterol at the scene of the accident

    Bone cells are stiffening up your arteries not cholesterol

    / Dr Sandy
  • brain size the problem in ADHD

    Are kids with ADHD just acting according to their brain age

    / Dr Sandy
  • plastering the blood vessel with calcium

    Calcium supplements are building bones and breaking hearts

    / Dr Sandy
  • Plant baring hamburgers

    Does Soy Build Muscle? Exploring the Science Behind Protein Choices

    / Dr Sandy
  • img-45

    The Dark Side of Weight Loss Drugs

    / Dr Sandy
  • Mother Nature stealing from peter to pay paul

    Are You Losing Muscle Without Realizing It? Here’s How to Protect It

    / Dr Sandy
  • img-47

    Your Resting Heart Rate could be a Red Flag for Metabolic Trouble

    / Dr Sandy
  • baby muscle mesmerized by the TV

    Tots watching too much TV end up being muscle flops

    / Dr Sandy

RSS Recent posts

Dr Sandy Dr Sandy Evans, PhD

Located in Johannesburg, South Africa

Disclaimer : The stories and articles are provided as a service. Dr Sandy's opinions are for information only, and are not intended to diagnose or prescribe. For your specific diagnosis and treatment, consult your doctor or health care provider.
 

Book an appointment

Calendar icon
 

Connect with Dr Sandy

facebook 40
you tube 40
pinterest 40
linkedin 40
 

Categories

Featured posts

  • asprosin the sugar plum fairy

    Why sugar levels are high despite NOT eating

    22922 views / Posted
  • oatmeal breakfast being beaten by egg

    Which is a better breakfast, egg or oatmeal ?

    22701 views / Posted
  • poop getting stuck

    The fix for constipation is to go on a low fibre diet

    22266 views / Posted
 

©2011-2025 Spoonful of Science

Menu

  • Meet Dr Sandy
  • Disclosure/disclaimer
  • Privacy policy
  • Comment policy
  • Contact